Veritas expects to reach 102 stores with three new organic supermarkets located in Cádiz, Vigo and Figueres. This marks a significant advance for certified food, challenging the sector to compete not only on quality but also on price.
Veritas: 2026 goals met
Veritas, the leading organic market chain in Spain, is meeting its targets for this year and will finish 2026 with a store network surpassing one hundred outlets. The company plans to open three new supermarkets in La Línea de la Concepción (Cádiz), Vigo (Pontevedra) and Figueres (Girona), which will bring its network to 102 establishments (in addition to the online channel), spread across Catalonia, the Basque Country, Navarra, the Balearic Islands, the Community of Madrid, the Valencian Community, Andalusia and Galicia, along with the Principality of Andorra.
During 2026, the chain has opened stores in Mijas (Málaga), Donostia (Guipúzcoa), Marbella (Málaga), A Coruña, Sagrada Família (Barcelona) and Valencia. In the coming weeks, the three aforementioned openings will be added, bringing the year’s total to nine new establishments and strengthening the company’s expansion pace, with a cumulative tally of 23 supermarkets unveiled in the last three years.
Veritas in La Línea de la Concepción
The first opening will take place this Thursday, November 12, at the new Alcaidesa Marina Ocio y Shopping leisure and shopping center in La Línea de la Concepción. The first Veritas supermarket in the province of Cádiz forms part of a new commercial complex, located next to
Marina Alcaidesa, which will boast 8,000 square meters of sales space. The project is shaping up as one of the main hubs of economic activity in the Campo de Gibraltar and will combine three large areas in one space: retail, dining & entertainment, and nautical activities.
Presence in Vigo and Figueras
Later, it will be the turn of Vigo, where the first organic supermarket in the town is planned to open on Rosalía de Castro Street, 61. With an area of 250 square meters, this outlet, which will raise its shutter on November 19, will be the third company store in the region of Galicia.
Finally, on December 3, the store in Figueres (Girona) will debut, which for the first time will have Veritas’s presence, specifically at 94 Rosas Avenue, shop 2. In this case, it is the sixth store in the province and the 56th in Catalonia. In total, the company will hire 21 professionals, who will service about 1,000 square meters spread across the three centers.
An in-house ecological model
At all these points of sale, Veritas implements its organic model, in which all agricultural products are cultivated without fertilizers or pesticides derived from chemical synthesis. In fact, the entire range of foods at Veritas carries organic certification, is sustainable and socially fair.
In the aisles, the 6,000 products with organic certification and more than 550 own-brand references stand out, a combination that bets on flavor, quality and a competitive price.
Among the most valued offerings is the Take it Easy line of prepared dishes, made with organic ingredients and designed for those seeking practical solutions without sacrificing a healthy diet. The range includes recipes inspired by traditional cooking, seasonal dishes, vegetarian options, creams, croquettes, gazpachos and other ready-to-consume proposals.
Continued growth of Veritas
Anselmo Méndez, Veritas’ general manager, expresses satisfaction with the company’s growth trajectory, which has already surpassed the 100-store threshold: “For us, growth is a consequence of doing things well. The important thing is to continue growing in a way that remains coherent with our model. If we look at our geographic expansion, regardless of the three stores we have in Madrid, we pay close attention to the coast and, clearly, to areas where there is a higher consumption of organic products.”
The opening of these three new supermarkets reflects Veritas’ operational strength, which closed the 2025 financial year with a record turnover of 140 million euros. This represents double-digit growth of 14% compared with the 122 million euros earned the previous year. This growth is supported by both increased sales and a national expansion strategy, which continues ambitiously during this 2026.
Spain and organic production
Spain registered in 2024 2,944,941 hectares of organic production, according to the Ministry of Agriculture. That productive base is what needs more commercial channels to bring its foods closer to the final consumer. It is unsustainable to celebrate the strength of organic farming without addressing its everyday access: producing, distributing and selling at affordable prices must form part of the same ambition.
